The Airbnb Design Guide: What Guests Really Want—and What to Avoid

Airbnb has been around for nearly two decades, but the principles of good design apply to all vacation rental properties—many of which have been around even longer. Over the years, we’ve seen the short-term rental market blow up and evolve dramatically, revealing what truly works (and what doesn’t) when it comes to the guest experience.

As a virtual interior designer, I’ve had the opportunity to help clients design or refresh their vacation rental homes to boost bookings, improve reviews, and stand out in a competitive market. Recently, I conducted a casual survey on my personal Facebook page, reaching out to friends and relatives who either frequently stay in Airbnb or vacation rentals—or own and manage them. Their feedback offered valuable insights into what guests love, what they can’t stand, and what turns a decent stay into a memorable one.

In this blog post, I’m combining their perspectives with my own design experience to highlight what makes a vacation rental truly welcoming and guest-friendly. Whether you're starting from scratch or upgrading an existing Airbnb, these tips will help ensure your space gets noticed—and booked.

This photorealistic 3D rendering showcases a desert modern organic–style open-concept layout designed by virtual interior designer Joshua Jones of JJones Design Co. Photo rendering created by Stuccco.

Cleanliness is Non-Negotiable

If there’s one universal truth about vacation rentals, it’s this: guests expect a clean space—no exceptions. A spotless property not only makes a great first impression but also builds trust, encourages 5-star reviews, and drives repeat bookings. While most hosts know this, some still overlook key details that can make a big difference.

Start with the bedding. White bedding is a hotel standard for a reason—it’s a smart design choice for short-term rentals, too. White sheets and duvets allow guests (and cleaners) to easily spot bed bugs, stains, or dirt. They’re also easier to bleach and keep looking fresh and new. Colored bedding may seem cozy or stylish, but it can hide dirt and attract unwanted pests. When it comes to bedding in a vacation rental, white should always be the go-to.

Minimize clutter. Too many throw pillows, crowded shelves, and excessive decor can overwhelm guests and make a space feel dirty—even when it’s technically clean. Clutter not only turns people off visually but also makes cleaning more time-consuming and expensive. If you hire professional cleaners, more clutter means more labor hours—and that eats into your profit. Keeping the space streamlined makes it easier to clean, visually appealing, and more cost-effective to maintain.

Don’t overlook lighting. Good lighting isn’t just a design element—it’s essential for guests to feel confident that your place is clean. Dim or poorly lit rooms make it difficult to see dirt or mess, and they can make even a tidy space feel dingy. I once stayed at an Airbnb where the bedroom had no lighting at all—something that really surprised me. Lighting should never be an afterthought, especially in bedrooms, bathrooms, and kitchens. If a space feels dark, add overhead fixtures, wall sconces, or table lamps to brighten it up and showcase how clean it really is.

This photorealistic 3D rendering shows a shabby chic–style primary bedroom designed by virtual interior designer Joshua Jones of JJones Design Co. Phot rendering created by Stuccco.

Cover the Basics First: Essential Comforts Every Guest Expects

Before you start thinking about design flourishes or Instagrammable moments, make sure your Airbnb or vacation rental covers the essentials. A beautifully styled space won’t earn 5-star reviews if it lacks the basic comforts guests rely on.

If your property includes a kitchen, stock it thoughtfully. Provide basic kitchen equipment like pots and pans, utensils, plates, drinkware, and small appliances such as a toaster, coffee maker, or blender. Not every guest plans to dine out—many prefer cooking at home to save money or for comfort. A well-equipped kitchen shows guests that you’ve considered their needs, and it adds significant value to their stay.

Plan seating with guests and visitors in mind. If your rental has one bedroom, aim for a dining table that seats at least four—this allows for the two primary guests plus visiting friends or relatives. For properties with multiple bedrooms, consider seating for at least two people per room so everyone has a place to sit comfortably. It’s a small detail that can have a big impact on guest satisfaction.

Reliable Wi-Fi is a must-have. Nearly every traveler today expects free and fast internet access. If your property doesn’t offer Wi-Fi, that alone could be a dealbreaker for many potential guests. And if your existing connection is weak or unreliable, make it a priority to improve it. A strong internet connection is essential for remote workers, streaming entertainment, and staying connected with friends and family.

Don’t forget the small comforts. Stock your space with extra towels, pillows, and basic toiletries like shampoo, soap, and toilet paper. These simple touches often leave a big impression. When guests feel cared for, they’re more likely to leave glowing reviews and recommend your property to others.

Functionality doesn’t mean boring. Just because you’re focusing on the essentials doesn’t mean your rental has to feel basic or bland. With thoughtful design choices, your space can be both stylish and practical—making guests feel at home and excited to book again.

This photorealistic 3D rendering features a Scandinavian mountain cabin dining space designed by virtual interior designer Joshua Jones of JJones Design Co. Photo rendering created by Stuccco.

The Must-Haves That Make a Difference

What sets a great vacation rental apart from a forgettable one? Thoughtful extras. These aren’t always required, but they make a lasting impression on your guests—and often lead to better reviews and repeat bookings.

Start by addressing comfort needs specific to your location. If your rental is in a hot or humid climate, make sure there’s an in-unit air conditioner or ceiling fans to keep guests cool. Something as simple as a fan can make a huge difference in guest comfort—and in whether they choose to stay again. Likewise, if your property is located near other homes or commercial buildings, consider installing blackout curtains. They give your guests the option to block out light and enjoy privacy when they need it.

Add more mirrors. If the only mirror in your rental is in the bathroom, that can be frustrating—especially when multiple guests are trying to get ready at the same time. A full-length mirror in each bedroom or in the foyer can solve that issue and shows you’ve thought about real guest needs. It’s a small design decision that guests truly appreciate.

Create a simple, personalized welcome package. If your guests are new to the area, consider providing a small guide to local restaurants, bars, coffee shops, and nearby activities. Include it in a welcome folder or print it out and leave it on the counter. Even better? Add a few welcome snacks, bottled water, or a small gift. It doesn’t have to be expensive—just thoughtful. These gestures can leave a lasting impression and turn guests into loyal fans.

Make charging devices easy. Guests don’t want to crawl behind furniture to find an outlet. Be sure each bedroom and the main living area have accessible power outlets or USB ports for charging phones and other devices. Even better, offer nightstands with built-in USB plugs, or add a charging hub in a central spot. Convenience matters—and when it’s done right, it rarely goes unnoticed.

This photorealistic 3D rendering showcases an industrial chic bathroom designed by virtual interior designer Joshua Jones of JJones Design Co. Photo rendering created by Stuccco.

The Big No-Nos

While thoughtful design and basic comforts can win over guests, a few wrong moves can just as easily drive them away. These common mistakes are the types of things that often show up in negative reviews—and they’re usually easy to avoid with a little attention to detail.

Poor lighting is a major offender. Guests want to feel comfortable and safe, and that starts with being able to see clearly. Dim lighting in bathrooms, bedrooms, or hallways can create frustration and make your property feel neglected. Make sure each room has adequate lighting—preferably with a mix of overhead lights and lamps to offer both function and ambiance.

Unpleasant odors are instant dealbreakers. Common culprits include cigarette smoke, pot, vaping residue, mold, or stale pet smells. These can make guests question the overall cleanliness of the space. To avoid this, maintain proper ventilation, use air purifiers if needed, deep clean between stays, and avoid relying on overpowering air fresheners to mask bad smells.

Too many visible rules around the house can make guests feel micromanaged. While it’s important to communicate expectations, avoid taping rules to every surface. Instead, create a printed or digital welcome guide that outlines Wi-Fi info, house rules, and check-out steps in a guest-friendly, approachable way.

Avoid overly personal or creepy décor. Family portraits, religious symbols, political items, or anything that feels too personal can make guests uncomfortable. Similarly, steer clear of off-putting decor like taxidermy, eerie vintage dolls, or portraits of strangers staring from the bedroom or bathroom walls. A clean, neutral aesthetic will always appeal to more people.

Uncomfortable furniture is a fast way to lose repeat guests. This especially applies to beds and sofas—two of the most-used pieces in any rental. Stylish furniture may look great in photos, but it won’t matter if guests can’t sleep well or relax in comfort. Choose pieces that are both attractive and functional.

Stained or worn-out linens send the wrong message. Even if your property is spotless, discolored towels or tired-looking sheets can make guests feel uneasy. Invest in good-quality, white linens that are easy to clean and replace them regularly to keep your space feeling fresh and well-maintained.

Obvious DIY repairs or unfinished fixes lower the perceived value. Loose cabinet handles, peeling paint, broken blinds, or wires hanging out of walls all suggest poor upkeep. Take the time to complete repairs properly—these small details play a big role in how guests perceive the overall quality of your property.

This photorealistic 3D rendering showcases a Scandinavian-style kitchen designed by virtual interior designer Joshua Jones of JJones Design Co. Photo rendering created by Stuccco.

Avoid Looking Cheap—Even on a Budget

Designing a stylish vacation rental doesn’t have to break the bank—but it does require making smart choices. Guests notice when a space feels thoughtful and pulled together, even if it’s been done on a budget. Looking cheap, on the other hand, can cost you bookings, lower your nightly rate, and lead to lukewarm reviews.

Avoid generic or mass-produced art. Those bland canvases from big-box stores may seem like an easy way to fill a blank wall, but they rarely add character. Instead, opt for affordable downloadable art (like the pieces I offer in my shop), locally inspired photography, or a single statement piece that reflects the vibe of your rental. It doesn't have to be expensive—it just needs to feel intentional.

Skip visibly flimsy or plastic furniture. Budget-friendly furniture can still look elevated when it’s selected with care. Choose pieces with simple, clean lines that feel durable and cohesive with the rest of the space. Well-styled furnishings that match your property’s aesthetic create a much stronger impression than mismatched or worn-out items.

Don't reuse old furniture or décor by default. It might be tempting to furnish your vacation rental with leftover pieces from your primary home, but unless those items truly align with the style and comfort expectations of your target guests, it’s better to start fresh. A vacation rental should feel like a curated space—not a storage room for old furniture that no longer fits your main home.

Upgrade the little things. Swapping out basic light fixtures, cabinet knobs, or even a faucet can instantly elevate a space. These small details may seem minor, but they have a big impact on how guests perceive the overall quality of your property.

Don’t over-decorate. Too much décor can make a space feel chaotic or dated. Instead, focus on a few curated pieces that reflect your rental’s style. A simple, well-styled space always looks more upscale than one that’s cluttered with random accessories.

Invest in quality textiles. Scratchy sheets or cheap curtains can make your whole property feel low-end. Even if you’re working with a tight budget, choose soft, neutral bedding, clean white towels, and cozy throws that look and feel inviting.

Use color strategically. A neutral color palette with small pops of color (through pillows, rugs, or art) tends to feel more polished than loud or clashing colors. Bonus: neutral tones photograph better, which helps make your listing more appealing online.

And if you’re worried about investing in your rental only for guests to damage things—know that you can hold them accountable. I’ve worked with virtual design clients who felt hesitant to purchase certain items because of this fear. But the truth is, if a guest damages or breaks something, they’re responsible for covering the cost of replacement—just like a hotel would require. Don’t let fear of damage keep you from making smart design choices that elevate your property and attract the right guests.

This photorealistic 3D rendering shows a side view of a bohemian-style living room designed by virtual interior designer Joshua Jones of JJones Design Co. Photo rendering created by Stuccco.

Stand Out with Uniqueness

In a sea of short-term rental listings, what makes yours truly stand out? Uniqueness. Guests don’t just want a place to sleep—they’re looking for an experience. Creating a space that feels special, memorable, and photo-worthy can turn a one-time stay into a five-star review and repeat bookings.

Create a “wow” moment. This could be a bold statement wall, an eye-catching light fixture, or a perfectly styled reading nook. It doesn’t have to be over-the-top—just something visually striking and unexpected. These design details often end up in guests’ photos and social media posts, helping your property get noticed by new potential guests.

Add a sense of place. Incorporate elements that reflect your property’s location—like locally inspired artwork, vintage finds from the area, or a color palette that connects to the region. These thoughtful design cues help guests feel immersed in the destination, not just dropped into a generic space.

Use your own creative work. If you’re an artist or designer, showcase your own photography, art, or custom designs to make the space feel curated and personal in the best way. I’ve done this with some of my virtual design clients, especially when we wanted their rentals to reflect a unique point of view.

Make it photogenic—but livable. It’s important that your space looks great in listing photos and has those “Instagrammable” moments—but it should still feel inviting and functional. Think of aesthetics that photograph well without compromising guest comfort.

A real-life example: One of the most unique budget Airbnbs I’ve stayed in was located in Astoria, Oregon. It was set inside a converted vacant storefront, and instead of going for the typical coastal theme you see everywhere, it took a completely unexpected approach. It was still inspired by its location but in a fresh and creative way that truly stood out. I even wrote a blog post about the experience: Expect the Unexpected.

Remember, uniqueness doesn’t mean going overboard with a wild theme. It’s about creating moments and moods that feel intentional, welcoming, and unforgettable. When done right, it can be the reason your rental stays fully booked—while others sit empty.

This photorealistic 3D rendering shows a modern eclectic–style living room and breakfast nook designed by virtual interior designer Joshua Jones of JJones Design Co. Photo rendering created by Stuccco.

Thoughtful Design Leads to Better Bookings

Designing a successful Airbnb or vacation rental property isn’t just about having a nice-looking space—it’s about creating an experience your guests will remember, talk about, and want to repeat. Cleanliness, comfort, smart layout decisions, and intentional design details all work together to shape how people feel when they stay in your space. And as we’ve seen from both personal stories and real guest feedback, even small changes can make a big difference.

Whether you’re just getting started with a new vacation rental or looking to refresh an existing one, design plays a critical role in standing out and building trust with potential guests.

As a virtual interior designer, I help property owners like you transform short-term rental spaces into beautiful, guest-friendly destinations—no matter where you’re located. From choosing the right furnishings to maximizing function and style, I work with you remotely to bring your vision to life in a way that aligns with your goals and budget.

If you're ready to upgrade your Airbnb and attract more bookings, I’d love to help. Learn more about my virtual design services here and let’s make your rental stand out for all the right reasons.